The Lifecycle of a Product

From atelier to archive — each chapter of a luxury product's life is traceable. This is the journey of trust, beauty, and provenance.

Manufacturing

Step 1: Manufacturing

It starts in the factory. Every luxury product begins with care, material traceability, and intent.

Certification

Step 2: Certification

Certification ensures the product meets brand standards and sustainability requirements.

Passport Creation

Step 3: Passport Creation

The digital passport is issued — creating a scannable identity linked to this exact item.

In-store or Online Sale

Step 4: In-store or Online Sale

The product is sold online or in-store. Its journey begins with its first owner.

First Scan

Step 5: First Scan

The product is scanned and verified by its first buyer, unlocking its BrandPass history.

Lifecycle Events

Step 6: Lifecycle Events

Repairs, cleanings, insurance — each touchpoint adds to the passport timeline.

Resale & Verification

Step 7: Resale & Verification

During resale, the new buyer scans and verifies the item’s full ownership history.

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